What Does PPC in Affordable SEO Services Mean?

PPC, or pay-per-click, is a popular advertising strategy in affordable local SEO services Toronto that aids in increasing website traffic. Because the advertiser only pays the publisher when the ad is clicked, it is incredibly effective. As a result, advertisers are discouraged from allocating funds to initiatives that are impossible to quantify. A pay-per-click campaign’s goal is to “purchase visitors” for a certain website. The goal of these affordable SEO services in Toronto is to encourage a particular kind of user activity, like signing up or making a purchase.